About
Gazi Yeasin Arifin
Product designer & indie iOS developer, building at the intersection of
I'm Gazi, a Product & Interaction Designer with an M.A. in Interaction Design & Interactive Art from Cal State East Bay and a B.Sc. in Software Engineering from AIUB. I've designed everything from enterprise LiDAR SaaS platforms to AI-powered iOS apps I built and shipped myself.
My story
I came up through game studios and design agencies, where the obsession was craft: interaction patterns, visual systems, tooling fluency. Over a decade that widened into systems thinking, how a single design choice ripples through a product, a team, and the outcomes a business actually cares about.
These days my work lives where product design meets machine learning: interfaces that make complex models feel trustworthy, and increasingly the orchestration of AI agents to carry the load while I hold the direction.
I think less now about what I can produce and more about what I can enable, for the people who use the work and the teams who build it. Tools will keep changing; judgment, empathy, and clarity won't.
I design products, then build them in SwiftUI.
Figma to the App Store, no handoff.
What I do
Four disciplines, one continuous loop.
From the first research insight to a product live on the App Store, I move across the whole stack without a handoff.
AI Product Design
Crafting intelligent interfaces where AI enhances the user, not replaces them.
iOS Development
SwiftUI apps from zero to App Store. 22M+ installs across 20+ shipped products.
SaaS & Enterprise UX
Complex workflow design for technical users. LiDAR data platforms, dashboards, design systems.
Design Engineering
I prototype in code. Figma to SwiftUI/React, no handoff needed.
How I think
Three principles I design by.
Start with the user problem, not the brief.
Briefs are downstream of problems. I dig until I understand the actual friction, then design backwards from there.
Design and prototype in the same session.
Speed of iteration is everything. I move between Figma, SwiftUI, and code without breaking flow.
Ship it. A launched product beats a perfect spec every time.
Real users teach more in a week than a year of internal review. I optimize for getting shipped.
By the numbers
Decisions backed by evidence.
Process
My UX Process (AI-Augmented, Human-Led)
Research Synthesis & Opportunity Framing
Goal
Understand user needs, behaviors, and market constraints.
How I work
I lead user research and discovery, using AI to accelerate synthesis, summarizing qualitative data, surfacing behavioral patterns, and supporting competitive analysis. Every insight is validated through design judgment and stakeholder alignment.
Outcome
Clear, evidence-based user opportunities and constraints, aligned with product and business goals.
Problem Definition & Hypothesis Design
Goal
Define the right problems and the metrics for success.
How I work
I translate research into sharp problem statements, JTBD frameworks, and measurable hypotheses. AI helps me explore alternative framings and pressure-test assumptions, while prioritization and scope stay human-driven.
Outcome
Focused, high-impact problem definitions that guide effective solution design.
Concept Exploration & Design Execution
Goal
Explore the solution space efficiently, without sacrificing quality.
How I work
I use Figma AI and generative tools to accelerate ideation, visualize early concepts, and keep the design system consistent. When relevant, I design AI-assisted and agent-based interactions with clear roles, boundaries, and fallback behavior.
Outcome
Well-rationalized directions that balance innovation, usability, and technical feasibility.
Validation, Testing & Iteration
Goal
Reduce product risk through continuous validation.
How I work
I run usability testing and feedback sessions, using AI to synthesize results, detect friction, and read sentiment at scale. For AI-assisted experiences, I validate clarity, trust, and failure states alongside the core flows.
Outcome
Refined, user-validated designs grounded in real feedback and measurable improvement.
Measurement, Learning & Continuous Improvement
Goal
Ensure the experience keeps improving from real usage.
How I work
Post-launch, I analyze behavioral metrics and feedback with AI-assisted analytics to find friction and optimization opportunities. Learnings feed directly into the next iteration cycle.
Outcome
Products that evolve thoughtfully over time, driven by data, usability insight, and clear success metrics.
Background
The path here.
Indie iOS Developer
SanFlorence Digital LLC · San Francisco, CA
M.A. Interaction Design & Interactive Art
Cal State East Bay
Product Designer
ASI, CSUEB
Technical UX Designer
Inside Maps Inc. · Redwood City, CA
Lead UX Designer
Kite Games Studio Ltd. · Bangladesh
B.Sc. Software Engineering
AIUB
Toolkit
Tools & stack.
Design
Dev
AI
Mobile
Platform
Notable
Recognition & what's next.
Spoke at Dovetail Insight Out Conference, San Francisco 2025
Moderated a fireside chat on AI in design research.
22M+ Total Installs
Across 20+ independently shipped iOS applications, three reaching Top 10 global chart positions.
Building an Autonomous AI App Studio
Designing a Mac Mini–based multi-agent system where specialized AI agents handle PM, design, dev, and QA.